ARIA: Multi Agentic Call Management Platform(Gen AI) (Pharma Industry)
Enterprise UX Case Study
Role : Sr UX UI Designer
Duration: 6 Months
Team – 4 Members
Platform – Web App
Problem Statement
The modern pharmaceutical field force spends over 70% of their time on administrative tasks, manual planning, and CRM documentation, leaving valuable seconds of actual face-to-face HCP meetings underutilized.
HCP Access Barrier
Average face time is shrinking to under 3 minutes, with strict access locks globally.
Information Squeeze
Reps drive 3–4 hours/day with no safe window to digest complex treatment data and HCP notes.
Fragmented System Pain
Constant switching between Veeva CRM, dashboards, medical portals, and Excel sheets.
Timelines: 1 months
Teammates on this product:
- Principal from the Pharma Industry (Lead)
- Director of BI Team
- UX UI Designer
- Tech Lead
- Project Manager
User Resarch
